Our Mission
Harnessing generative AI technologies and data to Create Time for accounting firms by streamlining knowledge and learning processes.
Our Story
The accounting profession is undergoing a significant transition, with experienced professionals departing quicker than they're being replaced! This shift, combined with increasingly complex regulations, is pushing firms to depend on their senior staff for an expanding range of tasks, which can lead to increased costs and limited capacity. Traditional solutions like outsourcing have fallen short, resulting in unsustainable practices.
That's why we've developed Elfworks.
Our AI-enabled platform empowers firms to optimize their workforce, create capacity, and uphold exceptional quality standards. By allowing senior resource to concentrate on business growth, Elfworks is paving the way for the industry to meet the rising client demands in today’s fast-paced environment!
Experienced Leadership
Ian Youngman - Chief Executive Officer
A seasoned business and technology leader with over 20 years of experience in transformative change. He has held executive roles at Diageo, leading transformations in Data and Analytics and Transformation. Additionally, Ian invests in and advises startups in Edtech, computer vision, and digital transformation, and holds a Master's in Business Technology.
James McPhedran - Chief Product Officer
An experienced financial services educator, James pioneered an immersive approach to tax and accounting CPD as the founder of Padmore City, a virtual learning platform that empowers professionals. Previously, he held tax advisory roles at Hayes Knight and EY and he holds a Master's in Taxation and a Bachelor's in Law and Economics. Known for his dynamic teaching, James makes complex financial topics engaging through interactive learning